2014 has been an amazing year at Fox and Rose, not only have we seen a new owner at the helm but we’ve also had some truly stunning lingerie pass through our doors to offer to you, our lovely customers. We’ve grown from strength to strength and are now looking forward to a well-deserved rest over the Christmas period but are very excited for what’s to come in 2015.
In January, Fox and Rose was bought by Karen Norman, the owner of the long-established Joanna’s Wardrobe, who knew from the moment she was approached about taking over the business that this was something she had been dreaming about doing. Having built up Joanna’s Wardrobe from scratch in 2008, Karen had a lot of experience in running a successful lingerie online retailer and has ploughed all of this knowledge into making Fox and Rose into a really exciting and accessible place to shop for luxury intimates.
Karen also brought over the ever popular indie brand Kiss Me Deadly from Joanna’s Wardrobe who, although have a retro feel to their designs, appeal to many very loyal fans and she just knew that Fox and Rose’s customers would fall in love with them too.
In April, I joined the team (sorry, no photo!) to bring you all of the latest Fox and Rose news, as well as lingerie based tips, trends and advice each week with our regular blog posts. We’ve covered both the Spring / Summer and Autumn / Winter trends, shown off our favourite brands such as Shell Belle Couture and Vollers, as well as introducing you to the 5 best UK based lingerie blogs and the 5 best US & Canada based lingerie blogs to follow.
During the early summer months we were hard at work getting ready to launch our new Autumn / Winter 2014 range and were so pleased to be able to do our very own photoshoot with some of the most glorious lingerie pieces from Mimi Holliday, Stella McCartney and Rosy. Set in luxurious surroundings, with our beautiful model Emelie Sternman, make-up artist and photographer we shot some truly glamorous photos and we were so excited, we just couldn’t wait to give you a glimpse behind the scenes.
We also did a series of posts for all those of you who were getting married whilst we actually had some decent weather for once. Focusing on those oh-so important foundation garments on the big day itself with our Under the Wedding Dress post to the most glamorous lingerie and loungewear pieces we all, one day, desire to take with us on our honeymoon. We weren’t jealous at all!
Photo credit: Betty Noir Photography
At the beginning of October we launched our Christmas season, starting with our Getting Ready for Christmas – Boudoir Photography post. Giving your partner a beautiful intimate gift of you posing, very demurely of course, in a boudoir setting has become more and more popular and we wanted to make sure you truly shone during yours, so we put together our own tips and experiences for making sure you got as much as you could out of your shoot.
Towards the end of the year we were very honoured to be nominated for the lingerie online retailer of the year award by the UK Lingerie Awards. We made it to the finals and were up against Coco Bay, Figleaves and Simply Beach and we felt so priviledged to be included alongside some truly amazing and well-established shops. Unfortunately we didn’t win, that particular honour went to Simply Beach, but we are keeping our fingers crossed for next year!
This was closely followed by our Christmas Countdown where we offer different discounts every few days on all of our lovely lingerie. This year we’ve also been offering you 15% off the Rosy range, which can still be taken advantage of right up until the 23rd of December, as well as 20% off the exclusive Claret Cherie Teddy from Kiss Me Deadly which finishes today (21st December).
All of our standard shipping dates have now passed for guaranteed Christmas delivery but you can still place your order with us and by selecting the Next Day option during checkout, up to and including the 23rd of December, we will make sure it gets to you in time.
Finally, we would like to thank each and every one of you, our wonderful customers, for giving us a fantastic 2014 and we want to wish you a very merry Christmas and hope you have an amazing new year. See you all in 2015!