Mimi Holliday was born in 2003 and was the second brand to be designed by British lingerie designer Damaris Evans. Having come from a very artistic background, where her mother was an artist and her father a writer, Damaris turned to fashion as her first love and studied Fashion Design with Print Making at Central Saint Martins College of Art and Design in London.
In 2001, with the help of a loan from the Prince’s Trust, she started up her own business using her own name and the Damaris brand was born, featuring at London Fashion Week in September of that year. Her collections became renowned worldwide with their famous bow-back knickers, something that was totally new and unique in the lingerie world. Never before had the derriere had so much attention in designs and Damaris went on to produce briefs with many different decorative styles to reveal the wearer’s “bottom cleavage”, such as corset lacing and the star design which have been copied by so many others.
When the new Mimi Holliday diffusion line was introduced the multitude of fans of its parent brand, whose price range was just out of their reach, could suddenly afford a piece of the pie. Every collection is a mixture of sweet and sexy (a perfect fit for Fox and Rose) and always has an element of fun. Their Autumn / Winter 2014 collections (all with names based around ice cream flavours!) is no different with the trademark peep bottom designs, opulent silk and lace, as well as a clear influence of confident femininity.
The Rocket Collection
If you need to add a splash of colour to your lingerie collection then the Rocket Collection is definitely for you. Created in a sumptuous purple silk satin and their famous Bisou Bisou lace, which uniquely offers amazing support, the collection has many pieces to choose from, including this simple, yet stunning, slip. Falling on the upper thigh, the bottom edge is trimmed with scalloped lace. The matching lace shoulder bra style of the top section features satin cups for extra support. Wear with the matching sleep mask in bed or under your clothes during the day as a luxurious slip.
The non-padded shoulder bra is deceptively supportive which is a typical design feature of many Mimi Holliday pieces. With wide straps, underwiring and supportive lace, this bra can definitely be worn by those of us with a larger cup size. The matching boy shorts are half way between a knicker and a thong, giving the wearer great support and coverage around the front and hips but allowing their best assets to be shown off. Both are trimmed with scalloped Bisou Bisou lace and a delicate bow.
Featuring the classic Damaris bow, the bow thong has both the front and back pieces crafted in Bisou Bisou lace but trailing from the sides is two long ties that are pulled around to the back to create a large dramatic bow, perfectly created to decorate and entice.
The Cookies and Cream Collection
Designed in a timeless combination of black Bisou Bisou lace and white silk satin, the Cookies and Cream collection is both devilish and innocent. The simple, utter modern styling of the triangle bra couldn’t be more appealing with its soft black lace cups and white satin underband. The matching classic style knickers are made in stretch silk satin and feature a narrow black border on every edge and black lace trim on the front waistline.
The Cookies and Cream teddy is crafted in soft silk crepe that drapes on your body in a truly feminine manner. Influenced by the styles of the 1920s, but with an ultra modern high cut bottom to enhance the wearer’s legs, this teddy features a black lace panel across the bust and a long silk chiffon tie to nip in the waist, giving it a highly seductive feel.
With a range of different style briefs to choose from, our favourite has to be the classic peep bottom knickers. Created entirely in black Bisou Bisou lace and featuring a medium size peephole to reveal just enough of your bottom cleavage, these are seriously sexy everyday wear.
The Oyster Whippy Collection
The Oyster Whippy Collection is quite possibly Mimi Holliday’s most decadent collection for A/W14. Featuring delicate silver lace and angelic ice pink silk satin, this collection has a striking mixture of innocence, playfulness and sensuality. It is also extremely pretty, so if you like your lingerie to be soft and girlie, this one is definitely for you.
The Oyster Whippy babydoll is a perfect example of this collection with its delicate lace falling over the shoulders to create the cups and continuing down the open front and bottom edges of the ice pink silk satin of the main garment. It is fastened between the breasts with a simple gold clasp and is worn with the matching classic knickers. This is a truly extraordinary piece that would be ideal for any honeymoon or special occasion.
The comfort bra and knickers are designed to support a multitude of sizes whilst giving the ultimate comfort and styling. The non-padded cups allow the bra to create a natural cleavage shape whilst giving maximum support with its underwiring and full coverage design. The knickers are slightly deeper than the Mimi Holliday classic knickers and feature soft ice pink silk satin at the front and back for virginal modesty but have open lace over the hips for added seduction.
The matching silk and lace garter is a perfect touch to this collection that lends itself so well to being a truly unique bridal collection. It is the first of its kind for Mimi Holliday but we do hope they continue to produce more as this truly completes the collection.
The Chocolate Chip Collection
The Chocolate Chip Collection brings everything we love from the Damaris brand, swishes it around with a touch of Mimi playfulness, and produces something that is inventive and ultra sexy. The nude mesh body shows us exactly why. It gives an illusion of the bondage style lingerie that is very popular at the moment, yet there is none of the awkward twisting and catching of each individual strap due to the nude mesh that cleverly keeps everything in the right place. This gives a sheer covering to the body whilst allowing the black lace detailing to cover the necessary parts at the front. The back is completely sheer with a cheeky peep hole fastening to the bra section.
The comfort bra and boy shorts give you ultimate comfort and support whilst allowing the detailing to create a sense of daring. The bra features soft black lace, full coverage, cups with nude mesh trim across the inner edges and an illusion of an added strap across the bust with a delicate lace strip. The boy shorts feature Mimi Holliday’s classic thong back and silk ribbon corset lacing to create a peep to the bottom cleavage.
The classic Damaris star knickers have been given their own structure using inserts of nude mesh to create the Chocolate Chip star knickers. This gives the illusion, both front and back, of the wearer only having a delicate combination of straps across her bottom half. Unlike most frame based briefs, these straps will always stay in place allowing you to feel comfortable, yet super hot, at all times.
I think you’ll agree that Mimi Holliday have surpassed themselves this season. Which is your favourite?