£100 Million Lingerie Let Downs: Our Campaign To Help Men Get It Right This Christmas!


Luxurious designer lingerie and nightwear is a popular Christmas gift, but at Fox & Rose we commissioned an independent survey that suggests many men need to do more homework if they want their gift to be loved rather than a let-down for their partners this year.
The survey we commissioned was nationally representative, which discovered that British women have collectively received over £100 million of lingerie gifts that languish unworn and unloved in their top drawers. The poll of 1,000 adult British women showed that two thirds have received lingerie as a present from their partner, with men spending an average of £42 per set. Yet, one in five women have never worn the gift, and 23% said they’d worn it just once.

We’ve found that for many men, lingerie is a confusing and intimidating world, but it’s crucial they make the right choices if they want smiles on Christmas day. Men should ask themselves, is my partner a fashion trend setter or a classic dresser? What’s her personality type – wild and dominating or demure and dainty? And of course, the all important sneaky peak in her lingerie draw to find out her correct size!

To help men choose lingerie gifts that really hit the spot, we’ve launched our free Gentlemen’s Lingerie Lifelines advice, offering tips on everything from size and style to a glossary of lingerie terms. Take a look if you’re thinking of buying lingerie as a gift this year – it could really help your choices!

The poll also asked women which types of lingerie styles they most dreaded receiving, with crotch- less knickers (60%), Leather/PVC (58%), Edible (44%) and fishnets (42%) ranked as the most unpopular gifts. Fifty Shades of Grey has certainly generated demand for more adventurous lingerie sets, but the line between sexy and sordid is very fine. Every woman wants to feel great about herself and receiving the right lingerie set can do that. Men need to be asking themselves just a few simple questions to ensure their partner feels like Brigitte Bardot as opposed to Jenna Jameson in their lingerie gift.

Stay tuned for the next few weeks as we continue our top present picks this year, whether its for the racy Fox or the feminine Rose. Alternatively head straight to our Just In section where you’ll find a treasure trove of goodies waiting to be placed under the tree to get pulses racing this Christmas, from La Perla and Damaris to Stella McCartney underwear, Mimi Holliday, Maison Close and Fleur of England!


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