Lingerie in An Age of Austerity

If recent headlines are to be believed this country is facing some tough economic times. Fashion has responded by embracing a paired back minimalism that we last encountered in the nineties yet thankfully devoid of the grunge, heroin chic element. Our wardrobes have suddenly ‘grown up’ becoming functional, utilitarian and multi purpose with clean lines and muted shades echoing the new age of austerity.  Actually we rather like the new aesthetic. However, in a spirit of rebellion we still feel that ones lingerie can and should be decadent, frivolous and a quiet,private statement of our personalities.

High fashion certainly comes at a price, you won’t get much change out of a £1000 for this seasons must have piece, yet a heavenly set of designer underwear can be had for a fraction of the price and will leave you feeling equally as gorgeous.  There are some inspirational labels operating who create some truly spectacular creations with a competitive price tag.

Mimi Holliday is a name that immediately springs to mind. The diffusion line of Damaris, Mimi Holliday mixes fashion led design, luxurious fabrics and distinctive styling to create a commercially successful label that is loved worldwide.  This seasons ‘Folie’ collection; in a striking frosted leopard print, has all but sold out on net-a-porter and we are delighted to announce that our shipment is scheduled to arrive in time with with our imminent launch.

Beautiful Bottoms is another new label to watch especially if you are tightening your purse strings. We personally adore the Amelie print, with it’s vintage feel. For next spring summer the girls behind the label, Lauren Skerritt and Poppy Sexton Wainwright, are producing a beyond spectacular range of loungewear that we are certain will be a roaring success.

We are truly excited to announce our imminent launch where you can buy all these delightful pieces. Sign up to our 7th floor members club and receive 10% off your first order.

This entry was posted in About Fox & Rose, Beautiful Bottoms, Damaris, Designer Lingerie, Designer Underwear, Lingerie Models, Mimi Holliday, Net-A-Porter, Uncategorized and tagged , , , , , , . Bookmark the permalink.

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