When we at Fox & Rose embarked on launching our own online lingerie venture
(due to launch this Autumn) we sought inspiration from around the globe. It made
us ponder what makes a great lingerie retailer. Unfortunately we haven’t visited all
of these lingerie stores, hopefully one day, yet it’s obvious from their websites, blogs
etc that these retailers are highly knowledgeable and have a clear affection for their
It appears that across the pond, in the U.S, there are some great lingerie
destinations. Journelle, the brainchild of Claire Chambers, created a shop
for ‘thinking women’s lingerie’. The clean yet stylish website reflects the brands
ethos and shows off the lingerie to perfection. We love the brand mix, featuring
established labels such as La Perla with offbeat labels such as Plum Pretty Sugar,
whom makes divine kimonos.
Another mention must go to Faire Frou Frou, we at Fox & Rose particularly love
their blog. It features some truly great lingerie photography and also showcases
their designers, many whom are British. Gail Rubke, one of the owners, and artist in
residence, looks like she has a great career in portraiture in front of her, should she
Their recently refurbished boutique looks absolutely delicious, their eponymous
bubble chandelier, has had us pondering whether this is as easy to create as they
say, we are not sure……it looks beautiful nonetheless.
During a recent trip to Copenhagen we came across Tekinoktay a fabulous lingerie
boutique, akin to walking into a candy shop, with it’s delicious array of brightly
colored pieces. Fifi Chachnil, Damaris, and Blush Berlin feature heavily in Evren
Tekinoktay’s line up, her artistic eye is evident in the beautiful fixtures & fittings as
well as the expert merchandising. It is here where we discovered the amazing Ajne
perfume, we have been addicted ever since.
Closer to home the newly refurbished Fenwicks of London’s Bond Street, has
completely bowled us over. Spacious, superbly designed and featuring a global
smattering of carefully edited designers it’s old world charm make it one of
the few department stores that afford shopping a truly luxurious experience.