A big day today at Fox & Rose HQ. After months researching the top niche lingerie designers we packed our cases with our launch collections and hit the studio.
We’ve been looking at how best to display products so that customers can see the workmanship and quality of all our pieces and we decided that the way forward was for light box shots, coupled with body shots and also full video showing how the lingerie sits on the body.
After an early start setting up rails, battling with hangers & thongs and organizing a fully functioning production line, the studio was set. Photographer Richard Wadey (www.wadeyjames.com), Studio Owner Michael Donn and Digital Operator Tristan Fennell (with his amusingly named blog Tristan The Assistant) made for a great team, under the watchful eye of Greg Coley, our Creative Director from our branding agency VGroup.
Shooting our full product range today really gave us a feel for the entire collection and styling them for the pictures made us fall in love with the designers all over again! From beautiful basics to intricately designed show-stopping pieces, there is something for all tastes whether you are a Fox or a Rose at heart.
Watch this space for original product photography coming soon…tomorrow will be equally as exciting as it’s the model shoot for our catwalk videos.
We will keep you posted!