Easter Extravaganza – 20% OFF!


The long weekend is here…four days of holiday and no work…what will you be doing? Perhaps you’re planning to spend the whole four days lounging around, doing nothing but eating as many Easter eggs as possible, or maybe you’re jetting off for a few days soaking up the sun and forgetting the day-to-day routine, or possibly you’re planning to treat yourself and do some well-deserved online shopping. Whatever you have planned Fox and Rose has got it covered.

A Little Treat For You

Easter 20% OffYes, that’s right there’s 20% Off Everything (excluding sale items) on FoxandRose.com so, forget about the chocolate and treat yourself to something much more special. Just add Easter20 when you get to checkout to receive your discount.

Time To Relax

Rose Playsuit by Dentelle Etc

There’s nothing better than waking up in the morning with nothing to do but sip hot coffee, read the newspaper and soak up the morning sun (who cares what your hair looks like?) and, if the rain holds off, this Dentelle Etc Rose Playsuit is just perfect for curling up in bed as the sun streams in through the window.

La Frivole Sheer Top & Pyjama Bottom by Rosy

Take it easy in this La Frivole Sheer Top and Satin Pyjama Bottoms by Rosy. There’s no need to rush anywhere, no need to cook, just take it easy and enjoy your rest in one of the most comfortable, yet thoroughly alluring, loungewear sets around. Thankfully the postman won’t be knocking on the door today!

Purple Elle Robe by Kiss Me Deadly

Can you imagine reclining on the sofa in this Purple Elle Robe by Kiss Me Deadly whilst your better half feeds you Easter egg? Embrace your inner Hollywood Goddess and sizzle in this glamorous sheer peignoir created from a genuine vintage robe.

Colette Chemise by Eberjey Embellished Playsuit by Ell & Cee
Perhaps chocolate isn’t your thing and you’re much more of a confectionary person, then why not show off your sweet side with this bubblegum pink Colette Chemise by Eberjey? Made from the softest rayon jersey and trimmed in matching lace; there’s nothing better to snuggle up in and munch on all those JellyTots from inside the egg. And at the end of the day, once you’re feeling completely soothed and relaxed why not slip on this sheer and super sexy Ell & Cee Silk Embellished Playsuit that you know your partner just won’t be able to resist?

Soaking Up The Sun

Wrap Bikini by Mouille

This elegant One Shoulder Bikini Top and Wrap Bikini Briefs by Mouillé are the epitome of beach glamour. Unwind and forget about your troubles reclining on a lounger and sipping cocktails whilst everyone else deals with the children. No one will mind when they see just how stunning you look!

Morokko Swimsuit by Mouille

Embrace your inner Bohemian with this stand out one-piece by Mouillé (pronounce ‘moo-yay’). The dusty blue Morokko Swimsuit conjures up scorching hot skies, exotic fragrances, incredible cacophonies of bright colours and exploring the unknown. A versatile piece that would look as good teamed with jeans as it would on its own.

Brangelina Blue Book by Pistol Panties

Fun and flirty, this 1950s inspired Brangelina Blue Book Bikini by Pistol Panties is the ultimate two-piece to show off those wonderful vintage curves on the beach. Made from clashing Liberty prints, the top has supportive underwires and a cute ruffle across the bust line whilst the bottoms feature a coquettish frilled skirt.

Poolside Dress by Iodus

Perhaps sunning yourself everyday just isn’t relaxing enough and you take yourself off to a day in the spa, then this black Poolside Dress by Iodus is one of the most simple, yet stunning, cover ups you could possibly need to make sure you get noticed whilst enjoying those complimentary drinks.

Tribal Goddess Elisa Poncho by Eberjey

And for those hazy evenings of delicious food, beach walks and romantic sunsets, this Tribal Goddess Elisa Poncho by Eberjey is the perfect throw-on to keep yourself warm as the temperature drops, even if it is still warmer than the UK (we’re not jealous at all!).

Posted in Beachwear, Designer Lingerie, Designer Swimwear, Eberjey, ell & cee, Fox & Rose, Iodus, loungewear, Luxury Beachwear, Luxury Lingerie, Mouille, Offers, Pistol Panties, rosy, sleepwear | Tagged , , , , , , , , , , , | Leave a comment

Vollers Corsets – Embrace Your Curves

From a flat, cylindrical body shape with the breasts raised high to a full bust and tiny restricted waist, the corset has created many silhouettes over its long history. The first image of a corset-style garment appeared in ca. 2000 BC, but it wasn’t until the 16th Century that the corset really became an item of global popularity.

Vollers, The Corset Company is one of the oldest UK corset manufacturers still in existence today. Husband and wife Harry and Nelly Voller, who were both trained in corset making, first opened their doors in Portsmouth, one of the most extensive areas for corset manufacturers in the world, in 1899, at a time when corsets were worn by just about every adult female.

Madame Vollers Corsets

As fashions changed rapidly over the war years, corsetry fell in and out of popularity, with the Suffragettes declaring them unhealthy and oppressive to women. During this time Vollers had to reinvent themselves, predominantly focusing on girdles rather than corsets, and, in true Vollers style, became one of the leading manufacturers for girdles in the country. With the development of Dior’s New Look in 1947, where women, once again, strived for a perfectly svelte waist, corsets and corselettes came back into demand and Vollers was able to return to produce garments they were so renowned for.

Vollers 1950s styles

Today, a Vollers corset is not only a work of art, being constructed in modern, fashion-led fabrics, but is also created with the highest quality in mind. Each one undergoes a rigorous inspection process before it leaves the factory, making sure the customer receives a beautiful and long-lasting garment. Not only that, they have now added a Lifetime Guarantee to all corsets bought since July 2013.

But what makes a good quality corset?

  • A natural fabric lining such as cotton twill
  • A waist tape for added strength and durability
  • Steel boning to create that perfect curvy silhouette
  • A steel busk that allows the corset to close at the front with hook and eyes
  • Metal eyelets, or grommets, for lacing
  • A modesty panel which sits behind the lacing to prevent skin exposure
  • An underbusk to help prevent the stomach from being pushed out

Each of which is standard construction for every Vollers corset.

At Fox and Rose we have a selection of Vollers corsets, from stunning outer-wear corsets to sculpting underbust corsets and from alluring black to bridal white, that we just know you will get years of pleasure from.

Vollers Corset Allure

The Allure Corset is made from luxurious Thai silk in a sinuous red and gold design on a black background and is trimmed with delicately gathered black lace on both the top and bottom edge. This Oriental style corset could be worn as both an elegant outer garment or be kept for more intimate occasions.

Vollers Bridal Corset Spirit

This longline corset is constructed a little wider on the hip to give a more defined hourglass shape than other Vollers corsets. The Spirit Bridal Corset, made from classic ivory satin, features trimming of matching ivory braid down the four front boning seams and ivory edging at the top and bottom.

Vollers Corset Fever

The Fever Tartan Underbust Corset is a fun, flirty corset that could be mixed and matched with all sorts of lingerie pieces or worn over clothing for a unique outerwear garment. It is designed with a slightly longer length than the Passion Underbust Corset which is perfect for those with a longer torso.

Vollers Corset Inspire

This royal blue satin corset features a gentle sweetheart neckline to accentuate the cleavage just a little more than other designs. With four panels of contrasting black lace, The Inspire Corset, is a striking piece of luxurious lingerie and, as with most Vollers overbust corsets, it comes with detachable suspender clips for keeping those stockings perfectly in place.

Vollers Corset Devine

The longline Devine Corset comes in two colour ways, black satin with red trimming for the Fox in you or simple white satin, perfect for any bride or Rose. Both are trimmed with luxurious lace across the top edge and have a matching skirted hem. Rather than the standard straight steel busk at the front closing, this corset features a spoon busk which helps to flatten the stomach and create a more streamlined silhouette.

If you’ve never bought a corset before there are a few things you should be aware of. Firstly, quality made corsets are generally very comfortable but you should never expect to just put on a corset, tighten it up as far as you can, and then wear it for the next 8 hours. A corset should be worn over a short period time, gradually increasing the length of time once you feel happy to. It should also be tightened gradually and should be let out if you feel it is at all uncomfortable.

Sizing is determined by the size of your natural waist, normally measured 1″ above your belly button. This measurement is then reduced by 2″, for a gentle curve, or 4″, for a more defined hourglass shape, to give you your corset size.  So, if you are have a natural waist of 28″ you would go for a size 26″ for a gentle curve or 24″ for a more defined shape. If you are an odd number it is recommended that you reduce this measurement by 3″ to determine your corset size, so a natural 27″ waist would choose a size 24″.

And if you’re still not convinced, perhaps Vollers long list of celebrity customers can persuade you. With fans such Dita von Teese, The Saturdays, Katherine Jenkins, Girls Aloud and many more, you really couldn’t be in better company.

Posted in Luxury Lingerie, luxury shapewear, New In | Tagged , , , , , , , | Leave a comment

SS14 Trend: Sweet Like Candy


Sugar Coated Almonds

They look good enough to eat, don’t they? Don’t worry, this isn’t a post about how to make tempting macaroons or sugared almonds. No, it ‘s about one of the biggest trends to hit the Spring/Summer 2014 catwalk. Designers such as Chanel, Burberry and Emilia Wickstead all featured a pick ‘n’ mix of sugar-sweet candy colours in delicious shades of bubblegum pink, parma violet purple, lemon yellow, peppermint green and cornflower blue. This is no soft, girly trend of flowing pale pastels, but rather strong blocks of colour in luxurious lace, metallics, sheers and silk that all give this season’s trend a much more structured look, whilst remaining ultra feminine.

SS14 candy colours

SS14 candy coloursAnd, of course, this mouth-watering trend lends itself perfectly to all those lingerie pieces we love so much, in fabrics we just can’t resist from silks and satins to sheers and lace.  I have put together a great selection of Fox and Rose’s sweetest candy pieces you will definitely have a crush on.

Penny Peppermint by Playful Promises

One of Fox and Rose’s newest additions, the Penny Peppermint bra, brief and suspenders by British independent brand, Playful Promises, are constructed in peppermint green mesh and overlaid with delicate eyelash lace, giving the range a sweet but ultra sexy look.

Bisou Bisou Cherie Mimi Holliday

The Bisou Bisou Cherie Mimi Holliday bra and knickers in bubblegum pink silk satin is delicately overlaid in a contrasting pink eyelash lace. Fully padded and perfect for everyday, this is both sensual and thoroughly wearable.

Bluebird shorts and camisole Shell Belle Couture

This stunning Bluebird lounging camisole and shorts by Shell Belle Couture are made from baby blue washed silk. Both pieces feature delicate gathers over the hip which, not only creates a Great Gatsby vintage look, but also, clings to the body in all the right places.

Alectrona by Damaris

The utterly sexy Alectrona naked ‘V’ bra and classic knicker by Damaris brings that sumptuous strong lemon yellow in ultra sheer tulle.  It’s trimmed in matching silk and Swarovski beads of gold, amethyst and lilac, perfect for those adventurous days when you’re feel a little more daring.

La Vintage Rose by RosyThe La Vintage Rose range by Rosy in sugar sweet pink satin is just about as feminine as you can get.  Trimmed with white antique effect lace and available in a plunge, padded bra, high waisted knickers, brief and thong, this will surely fulfil your Rose side.

Harmony Baby Blue Corset by Vollers

This cornflower blue satin corset by Vollers, one of the oldest corset manufacturers currently in existence, is devastatingly gorgeous.  Its longline, over-the-bust shape gives it that classic corset look and the opulent colour is reminiscent of those favoured by Marie Antoinette.

And if you’re still stuck for inspiration, how about this beautiful candy colour make-up and incredible hair from Dior’s SS14 promo? I’m not sure I could get away with it at work!

Posted in Designer fashion, Lingerie, Mimi Holliday, rosy, shell belle couture, Trends | Tagged , , , , , , , , , | Leave a comment

Help us to be the best!


In our January Newsletter we mentioned a couple of New Years resolutions and that we had some more to share with you, so here’s another: in 2014 we will ask our customers for lots more feedback!

It’s a tough world as an online lingerie retailer: competition is fierce with the big players like Figleaves and Marks and Spencer taking the lion’s share of the market whilst in the niche brand space the competition is from the brands themselves, who increasingly are selling through their own retail sites. 

It’s easy to see why so many small web retailers struggle to be profitable, and sadly many of them either fail and go bust, or simply close because they decide it’s just too hard.

Yet Fox & Rose and our sister site Joanna’s Wardrobe both continue to be successful because we share a personal interest in what we sell with our customers, we offer a personal service that the bigger retailers don’t provide, we offer the variety that a single brand site doesn’t provide, and we have a single-minded focus on retailing that brands don’t have.  We don’t manufacture and we don’t wholesale because as valued customers, we want you to have all of our attention.  As industry gurus Tom Peters and Robert H Waterman Jr put it in their seminal work on successful organisations “In Search of Excellence“, we stick to the knitting.

That’s why I’m inviting all of our Fox & Rose subscribers - Newsletter, Blog, Facebook and Twitter – to complete a survey which will help us understand how to be what we want to be – the number one online boutique website for Fashion Lingerie.

And to show you how committed I am to this, I will give every respondent a 15% discount at Fox & Rose for a month, and I will give the most useful response  - as chosen by me – a £100 Gift Voucher.

Click here to complete the survey

Thanks in advance for your help!


Posted in Blogs, Customer Survey | Tagged | Leave a comment

Meet our new owner


London, 21st January 2014 UK-based shapewear and lingerie online retailer Joanna’s Wardrobe, www.joannaswardrobe.com, announces the recent acquisition of fashion-led online luxury lingerie website www.foxandrose.com 

Fox & Rose customers will want to know how you benefit from this news. So who’s the woman behind Joanna’s Wardrobe and now Fox & Rose?  Here’s an extract of an interview with Karen Norman.


“I’m a banker by background. I started off my career very briefly at Royal Bank of Scotland, but I worked for the majority of my time in the City at the Royal Bank of Canada. I mainly worked in service areas to start with, like international payments, but after a few years, I made the move to the front office, selling Securities.

The decision to set up a lingerie retail site initially came from the decision to leave the City and do something that could be based at home.  I knew had the skills to run a business from my previous work, and my husband suggested he could build me a retail website. That got me thinking, “Well, what can I sell that I know something about?”  So to cut a long story short I had a personal interest in pinup-inspired lingerie, I was up for doing some modelling to keep the costs down and my husband had a camera (don’t they all lol) so it all seemed quite natural in the end.  The biggest shock was moving from a very large corporate environment where I was just a cog in the machine, to one where I was responsible for pretty much everything.

There were some specific things I wanted to be different about Joanna’s Wardrobe, like wanting to create a website that looked a bit quirky and different but was really easy to use, and selling small independent brands that you can’t find on the high street. I also wanted it to help men to buy the right things for their partners but I wanted it to appeal to women, too. I didn’t want to sell tacky bedroom lingerie, but on the other hand I wanted it to be a bit edgy. I think I achieved all of those things.

People always ask me why it’s called “Joanna’s Wardrobe” and not “Karen’s Wardrobe”. To be honest in the beginning although I enjoyed doing it, I was a bit nervous about people knowing it was me doing some of the modelling so I didn’t want to draw too much attention to myself. But in the end it came down to the fact I felt “Joanna” suited the retro feel of the site. The me-as-model cat is well out of the bag now and I don’t do it now anyway, I leave the modelling to the professionals – but even so a lot of people call me Joanna and I just go along with it.”

To bring us up to date, Karen continues:

“With a lot of hard work and a lot of support from some wonderful friends and fellow lingerie afficionados the website was launched in December 2008 and over the last five years has gone from strength to strength, focussing mainly on retro lingerie and shapewear.  That was great and incredibly satisfying, especially in a recession and seeing lots of other sites go under, because it proved I know how to run a business well and that my choices of what will sell are generally right.  What’s particularly gratifying is our large and loyal customer base and the high levels of customer satisfaction that my Customer Service Team gets from our annual customer feedback survey.  This team will now look after everyone at Fox & Rose too so you can expect the same excellent level of service.

But on the marketing side I still felt I wanted us to get edgier and more fashion-led, and when we put together our 2014 business plan my finance team and I decided it was time to invest some of the success of Joanna’s Wardrobe in expansion into the fashion lingerie market. So when Amanda approached me with an opportunity to acquire the Fox & Rose brand it represented an ideal opportunity to fast-track – a brilliant concept, an established and industry recognised brand, some brilliant designers on board and a good base of the right pieces on their website.  I think buying Fox & Rose probably saved us two years over growing it from scratch, and conceptually it’s pretty much exactly what I envisioned building.

But at the end of the day, the concept of shopping by the Fox & Rose personalities really appeals to me and really fits with the way I have always related my lingerie choices to either the good girl or the bad girl in me – so much so that when I visited the site as a competitor I often wished I had thought of it! So Alex and Amanda who invented the concept and have brought it this far can be confident I’ll look after their creation.”

We’ll be talking to Karen soon about her future plans for Fox & Rose, and she will contribute to the Blog regularly with articles and updates on all things lingerie.

Fox & Rose

Posted in About Fox & Rose, Blogs, joanna's wardrobe, karen norman | Tagged , , | Leave a comment

Kiss Kiss, Bang Bang…


To welcome in 2014 we’ve introduced indie UK designer Kiss Me Deadly to our list of niche lingerie brands. Kiss Me Deadly lingerie is inspired by classic retro glamour, the golden age of the film noir and the sophisticated, sensual seduction of the femme fatale. Kiss Me Deadly combine modern fabrics with vintage-inspired style….to deadly effect!

To start the ball rolling we’ve added their black and purple Elle robes in black and purple which are wonderfully evocative of backstage shenanigans of silver screen starlets, matching sheer french knickers also in purple and black, and a gorgeously tempting little 1950′s inspired number, the Claret Cherie Teddy.

Purple Elle Robe2 Purple Elle Knicker2a

Although award-winning Kiss Me Deadly are best known for their shapewear, we love their  vintage-inspired robes, nightwear and chemises and will be adding to our collection over the coming months.

A selection of of Kiss Me Deadly’s shapewear can be found over at joannaswardrobe.com

Posted in Big Knickers, loungewear, playsuits, sleepwear | Tagged | Leave a comment

Deck The Halls With Mimi Holliday…25% off The Bestselling Bisou Bisou Azure Collection!

Fox & Rose has started it’s Christmas Countdown and what a collection of designer lingerie treats we have in store for you over the coming weeks. Stay tuned and we’ll make sure your underwear is as glamourous as your outerwear, seeing you stylishly clad throughout the festive season and perfectly underpinned beneath those gorgeous party dresses. And of course not to mention behind closed doors…

Kicking off our festive countdown is an absolute top drawer essential for getting pulses racing this christmas – hurry to Fox & Rose this evening and grab a style steal today with 25% off Mimi Holliday’s most gorgeous collection this winter, Bisou Bisou Azure.


In a sumptuous peacock blue silk trimmed with Mimi’s classic bisou bisou black lace, this collection is set to be one of the brand’s all time best sellers at Fox & Rose.

The bodysuit, with beautiful peacock blue silk lined cups is a masterpiece (team with a jacket for ultimate evening glamour!) and the silk babydoll is a must have boudoir treat, not to mention the perfect gift.

For the perfect lingerie set, team the fabulously fitting comfort bra with the classic knicker or high waisted knicker to complete the look!



Posted in bodysuits, Christmas, Christmas Gifts for Women, Designer Lingerie, Mimi Holliday | Tagged , , , , , , , , , , , , , | Leave a comment